Centre for Multi Cultural Program Evaluation

About the Animals

Everything humans have needed to survive and thrive was provided by the natural world around us: food, water, medicine, materials for shelter, and even natural cycles such as climate and nutrients. There is no question that Earth has been a giving planet and scientists have come to term her gifts as ‘ecosystem services’. Yet we have so disconnected ourselves from the natural world that it is easy—and often convenient—to forget that nature remains as giving as ever, even as it vanishes bit-by-bit (Hance, J 2011). The rise of technology and industry may have distanced us superficially from nature, but it has not changed our reliance on the natural world; most of what we use and consume everyday remains the product of daily interactions within nature, many of which are imperilled. Beyond such physical goods, the natural world provides less tangible, but just as important, gifts in terms of beauty, art, and spirituality (Hance, J 2011).

Endangered species such as the gorilla, the elephant and the orangutan serve to remind us that negative human impacts on the ‘ecosystem services’ affect all living organisms on earth. We believe it is possible to slow or halt any further degradation on the earth and as such will donate a portion of our profits toward the conservation and protection of endangered species.

Partners we are working with:

Why the logo

We decided to buck the trend of playing it safe with a corporate logo and designed a logo that reflects history, diversity, intercultural creativity, innovation and diffusion.

The logo is based on collage technique first used in China around 200 BC when paper was invented. It gained popularity in 10th century Japan when calligraphers began to use texts on surfaces when writing their poems. This technique spread to medieval Europe when gold leaf panels, gemstones and other precious metals started to be applied to religious images, icons, and coats of arms. 18th and 19th century examples of collage art can also be found in the works of Picasso and Braque.

More recently we’ve seen collage in punk culture and among hobbyists for memorabilia (e.g. applied to photo albums) and books (e.g. Hans Christian Andersen, Carl Spitzweg), for example.